"When I joined LA Fitness a little over a year ago, I knew we had to really up the ante in terms of the web site and what it could do for us as a business. Ink Creations were already the established web development agency, but the existing web site didn't really showcase their capability except give our visitors some key information they needed and provide a data capture mechanism for us to attract prospects."

I really needed to raise the bar on what our web site could offer to our business, and at first I thought it might have been too much of a challenge, but I'm pleased I was proved wrong. Ink Creations have enabled us to be the first in our industry to offer the ability to sign-up new members online, but more importantly they have worked with other suppliers of ours to ensure an integrated workflow into our in-house membership database management system, plus an automated print publishing system which enables our clubs to complete their class timetables and send them directly to the printers. We have no involvement in the process at all, except for a final approval…just in case. This alone has saved us time and money."

Being the first in the industry to offer a service is always a challenging experience. It can be a real gamble to make such a large investment with no way of knowing if it will succeed. I don't think anyone could have expected the success we have achieved since we launched the online sign-up; it paid for itself within the first 2 weeks of going live.

I love Ink Creations' flexible approach and ability to react instantly to our demands. In the fitness industry, where things change on a monthly or sometimes weekly basis, it is vital that our web site contains new offers and promotions in order to attract prospects and new members as well as offering great benefits to our existing club members. Ink Creations are a key part of our web strategy; without their assistance and guidance, we'd have a completely different web offering; back to the days of a corporate brochure site." Mark Jenkins, Marketing Director, LA Fitness

"As one of the largest health and fitness chains in the UK we place much importance on our promotional media. I have found Ink Creations to be very friendly and approachable whilst professional. They listened to our needs and understood the requirements. They have put together a functionally sound web site with a clutter free design which is simple to use and easy to navigate. Most importantly we can update any part of the site with ease and in our own time."

"It is nice to work with a company who actually know what to do, how to do it and meet deadlines as promised. They have been a pleasure to work with. Thank you Ink Creations." Helen Dorado, LA Fitness

press

Ink Creations in NMA (New Media Age) again. Published 8th January 2009 here's a snippet from the magazine:

... Not to be left behind, Mark jenkins, marketing director of LA Fitness, says the gym chain is also due to roll out a mobile element to its poster campaign this month. The ads will feature a shortcode for people to text to receive a free one-day pass and then find their nearest LA Fitness gym. ...

... While Fitness First may be able to claim a first with its autumn mobile ad campaign, LA Fitness is continuing to differentiate itself as the group that uses digital not just for marketing but also for ecommerce. Tony Pye, founder of Ink Creations, which built the online sign-up site for the gym chain, claims his client is still a leader. "JJB Fitness and Fitness First have followed suit but they're not as in your face about it," he says "For LA Fitness the homepage is all about offers, which change every month. It's not static information, it's a really active ecommerce site." ...

LA Fitness won the Leisure Report Innovation of the Year award 2007 for their membership buy online facility. This award winning buy online facility was created and developed by Ink Creations.

Ink Creations in NMA (New Media Age) again. Published 1st November 2007 here's a snippet from the magazine:

Following the launch of the LA Fitness website at the start of the year, it has seen incredible results from its unique online membership signup process.

The process, developed and managed by Ink Creations, lets anyone sign up for one of LA Fitness's online deals and start using the gym the next day.

When we launched this online signup process there were sceptics in the health and fitness industry. But they have been silenced, with the number of sales through the website increasing month on month.

We're now working with LA Fitness's in-house membership system provider to develop a real-time link to its membership data so it can provide value-added services to members and enable anyone whose membership is coming to an end to renew online.

INK Digital Agency